I would like to talk about gyms. People from different cultures now days know the benefit of healthy eating and exercising; however, if the gym doesn't show them that it care about their differences they wouldn't join that gym or the gym would lose a lot of clients.
To elaborate on that I would like to take GoodLife Fitness as an example. GoodLife Fitness has two types of gym: Coed club (men and women) and Women only. They have a wide variety of classes from dancing to weight lifting. They offer better and flexible hours around Christmas time - so members who need to firm and tone up before Christmas eve can take advantage of that. They also offer to hold membership of the members who fast the month of Ramadan for free. They hire a diverse Personal Trainer - so the members can sign up with whom they prefer - whether its because the PT speaks the same language or they have the same culture.
Do you have another idea on how to make gym target more diverse clients??
To elaborate on that I would like to take GoodLife Fitness as an example. GoodLife Fitness has two types of gym: Coed club (men and women) and Women only. They have a wide variety of classes from dancing to weight lifting. They offer better and flexible hours around Christmas time - so members who need to firm and tone up before Christmas eve can take advantage of that. They also offer to hold membership of the members who fast the month of Ramadan for free. They hire a diverse Personal Trainer - so the members can sign up with whom they prefer - whether its because the PT speaks the same language or they have the same culture.
Do you have another idea on how to make gym target more diverse clients??
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